ISHAM helps cutting-tool makers and distributors modernise their catalogues, product selection and sales — deep shop-floor expertise, AI-driven automation and technical B2B marketing.
The three letters of ISHAM that matter — one team fluent in all three languages, from the shop floor to the campaign.
Deep expertise in cutting tools, inserts and holders — the domain we have lived in for over twenty years.
We turn catalogues, selection and content into automated, data-driven processes — AI applied to real nomenclature.
B2B marketing that respects the engineer: numbers, ISO terms and applications — no consumer hype.
Search by code or designation. The result shows the brand, catalogue, page and exact matching fragment. You can then open the page image or the original PDF.
Enter your tool code — see our record and cross-brand analogues with honest tiers. Data is live from the engine; an honest answer where no analogue exists.
Most agencies learn metalworking on your budget. We started in it.
20+ years in cutting tools. We read a drawing and speak ISO before we write a line of copy.
Decisions from real nomenclature and application ranges — not guesses or templates.
Automation that yields working catalogues and matches — AI as a capability, not a buzzword.
Hardware, automation and marketing under one roof — no hand-offs, no lost context.
Tell us about your nomenclature and goals — we’ll come back with where automation and marketing move the needle first.